I've been steeped (intended) in the coffee world for a long time, and I've learned to bite my tongue about some things.
For some reason I have chosen today to be out with it all. These are things that are wrong. I don't blame you if you're one of those who've gotten it wrong, but it's time someone took a stand:
1. Chocolate-Covered Espresso Beans.Why it's wrong: There's no such thing as an espresso bean! Espresso is a brewing method, not a type of coffee. They are delicious, yes. But they are just coffee beans.
2. Espresso Roast. There's also no such thing as an espresso roast. In fact, most espresso roasts are too dark, and give espresso a bad name. Here's the thing, folks: the most important part of espresso making is oil extraction. Dark roasts are really shiny. Why? Because all the oil is outside the bean. Which means it's not inside where you need it when you make espresso, leaving you with some sort of bitter sump that people drink because they think it makes them more of a man.
3. Kona Coffee. I hate to say it, but you paid too much. Unless what you bought said "100% Kona", you probably got screwed. It only has to contain about 10% Kona to be called a Kona coffee.
4. French Press Is the Best Coffee Ever. I am not going to lie. I love French press coffee, and I drink it almost daily. However,
my friend Seth wrote a great article about all the things that this brewing method does wrong. I won't stop drinking it, but I have to concede his rightness.
5. Dark Roasts Have More Caffeine. WRONG. Now, in your (if it's you) defense, the difference is negligible. Still, the darker you roast coffee, the more crap you cook out of it, so there's less there. Including caffeine. So when you ask for "strong" coffee, and are expecting something dark, you are actually getting less caffeine.
6. Coffee Keeps Longer If You Put It In the Freezer. Nope. Sorry. Coffee has a shelf life that is not improved by keeping it in the freezer. Your best bet is to buy bulk coffee enough to last you 7-10 days, keep it in Tupperware away from heat and sunlight and drink it before it gets stale.
-tom
sic luceat lux